Ebook Stickier Marketing: How to Win Customers in a Digital Age, by Grant Leboff
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Stickier Marketing: How to Win Customers in a Digital Age, by Grant Leboff
Ebook Stickier Marketing: How to Win Customers in a Digital Age, by Grant Leboff
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The internet has revolutionized the way brands interact with their customers. In order to gain customers’ attention and improve their engagement, companies need to provide personalization and become a trusted source of information.
Stickier Marketing offers a set of rules for effective communications in the digital age by asking “not what your marketing can do for you, but what your marketing can do for your customer.” Grant Leboff argues that it is not "return on investment" that matters but "return on engagement," not unique sales point (or USP), but customer engagement point (CEP), that will make the difference in today's cluttered marketplace. He covers four areas of CEP, which include partnerships, content, market positioning and emotional selling proposition, and encourages user generated content (UGC).
This second edition has been thoroughly updated and includes three new chapters that focus on content, discovery and the mobile revolution.
- Sales Rank: #1180697 in Books
- Published on: 2014-02-28
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .57" w x 6.14" l, .98 pounds
- Binding: Paperback
- 272 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
this book is amazing. It blew me away
By Elizabethann Hawkins
Wow! this book is amazing. It blew me away. Now I’ve got so much to think about. Anyone who is trying to sell on the web, which is all of us, needs to read this. It really makes you realize how much life has changed in the age of social media and I, for one, haven’t kept up with it.
Many thanks
0 of 0 people found the following review helpful.
Okay.
By PG Wisn
It's not easy to pick up a book that is perfectly tailored to your needs.
Some good basic info here, but not a panacea. I guess I'm the person who needs more step-by-step directions to see my way to the path of success.
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