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Nunca te pares: Autobiografia (Spanish Edition), by Phil Knight
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Phil Knight nos habla por primera vez de la aut�ntica historia que hay detr�s de Nike, la empresa que fund� en 1962, que hoy en d�a factura m�s de 30.000 millones de d�lares al a�o, y cuyo logo ha llegado a ser un s�mbolo global, el icono m�s ubicuo y reconocido en todo el mundo.
Todo comenz� con 50 d�lares y una idea sencilla: importar calzado deportivo econ�mico y de gran calidad desde Jap�n. Vendiendo esas zapatillas de deporte en el maletero de su coche, Phil Knight consigui� facturar 8.000 d�lares durante el primer a�o. Progresivamente, este peque�o negocio se convirti� en una start-up rompedora que revolucion� el mercado, cre� una marca universal e innovadora y evolucion� hasta convertirse en el gigante actual.
En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes �xitos, pero sobre todo la relaci�n con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sinti�ndose como hermanos.
Juntos, animados por la fuerza de un objetivo com�n y una fe profunda en el esp�ritu del deporte, construyeron una marca que transform� todos los c�nones establecidos.
- Sales Rank: #297522 in Books
- Published on: 2017-02-21
- Released on: 2017-02-21
- Original language: Spanish
- Dimensions: 8.00" h x .90" w x 5.20" l,
- Binding: Paperback
- 432 pages
About the Author
Phil Knight es el fundador de Nike, Inc. y uno de los l�deres empresariales m�s influyentes del mundo. Trabaj� como director general de la empresa entre 1964 y 2004, y contin�a hasta la fecha como presidente de su consejo de administraci�n. Vive en Oreg�n con su mujer, Penny.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Solo Hazlo.
By Emiliano Pazos
Del libro me quedo con algo que entend�, "Hazlo, y si sientes miedo, hazlo con todo y miedo", Phil nos muestra en carne propia todas sus batallas, nos habla de sus Generales, no se si el lo sepa pero el se convirti� en Mcarthur, el se convirti� en una leyenda que ayud� a crear leyendas, forj� una empresa que rebasa cualquier l�mite, hoy NIKE es parte de cada una de las personas que conoces y de las que no conoces, este libro nos recuerda que siempre hay que pelear, aun cuando te vencen, nunca pares es un t�tulo magn�fico, siempre que se termina un libro tu vida da un giro, hoy agradezco a Phil por contribuir a que mi vida de un giro m�s.
0 of 0 people found the following review helpful.
Inspirador
By byronlinks
Es un libro muy recomendado para todos aquellos emprendedores que est�n pasando por momentos dif�ciles y requieren de un ejemplo a seguir.
0 of 0 people found the following review helpful.
Una aventura incre�ble
By Andres Calvi
Incre�ble lectura, para aquellos que se preguntan c�mo se logran determinadas cosas y que tan lejos se puede llegar. Esfuerzo y coraje.
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