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Systems Thinking Strategy: The New Way to Understand Your Business and Drive Performance, by Jimmy Brown PhD
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Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy.� Find the right strategy and the company is bound to be successful.�
Unfortunately, too many organizations fail to find that right strategy.� The question is why?� Do they not go on enough executive retreats?� Did they hire the wrong consultants? Were their PowerPoint slides just now powerful enough?� While any of these factors could be a contributor, our research shows that the real driver is strategy efforts focusing too much on singular dimensions (e.g., the competition) rather than considering the entire ecosystem.� Without a full view of the complete business environment, it is impossible to make fully informed decisions.� Without being fully informed, we risk making the wrong choices.���
The Systems Thinking Strategy addresses this issue by providing a holistic approach that incorporates multiple domains into the strategy discussion.� By incorporating systems thinking (e.g., Peter Senge's The Fifth Discipline) into the strategic planning process, we are able to understand how our Capabilities, our Customers, and the Competitive Environment are all interacting and impacting our business success.� It then provides an approach to making sense of those disparate data points so that we can make the right decisions to drive business success.
- Sales Rank: #736715 in Books
- Brand: Brand: iUniverse
- Published on: 2012-11-26
- Released on: 2012-11-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .33" w x 6.00" l, .45 pounds
- Binding: Paperback
- 132 pages
- Used Book in Good Condition
From the Back Cover
Dr. Brown's thesis not only makes sense, but his identification of the sense-making" processes that yield strategic decisions is profound, and it can be used both internally as a planning approach, and as a tool for competitive analysis. And he has the research to back up his insights. STS is truly an operating system for 21st century business.
Jonathan Salem Baskin, author, Tell The Truth: Honesty is Your Most Powerful Marketing Tool, & Branding Only Works on Cattle
Dr. Brown has accomplished a rare feat with his book-he has taken the overused and often misunderstood notion of organizational strategy and provided a clear and practical definition coupled with a pragmatic model grounded in systems thinking that offers a potential roadmap for firms to better leverage their organic capabilities and gain a competitive advantage in the business landscape. The book reads well and can be readily utilized by planners and leaders in today's workplace.
Tim Goodly, PhD Senior Vice President Human Resources Fortune 100 Company
Dr. Brown provides a very insightful analysis of what it takes to formulate a successful organizational strategy that ensures sustainable competitive advantage. The cornerstone of his reasoning is that much like other systems, strategy should take into consideration competitive, capabilities, and customer focused approaches toward strategy making and that can be only be fully realized through organizational sense-making processes. The "Systems Thinking Strategy" has many lessons to offer on strategy formulation for contemporary organizations. I recommend this as a "must read book" for all interested in organizational strategy formulation and practice.
Ramkrishnan (Ram) V. Tenkasi Fulbright Senior Research Scholar Professor of Organization Change PhD Program in Organization Development and Change Benedictine University
About the Author
Jimmy Brown, PhD, is the Strategy Practice Area Lead at Beacon Associates, where he is responsible for change management, organizational assessment/effectiveness, performance improvement, and business strategy consulting engagements. He is a frequent author and speaker onthe topics of business strategy and organizational change, and is regularly sought out for his insights on how to apply cutting-edge theory to solve real-world challenges. Dr. Brown received his master's degree in industrial and organizational psychology from the University of Tulsa, and his PhD from Benedictine University's award-winning organizational development program. In addition to his consulting work, he is a professor in several graduate psychology and management programs. He can be contacted at jimmybrownphd.com.
Most helpful customer reviews
4 of 5 people found the following review helpful.
Strategic planning is difficult, Systems approach makes it easier
By Johanna Rothman
Everyone says they do strategic planning. But what they often do is think linearly about their current problems. Too often, they either shortchange the entire effort, or keep funding the sunk-cost projects that don't have the potential to create a transformation in their business.
Instead, if you consider a systems thinking approach to your strategic planning, as in Brown's book, you have a shot of thinking through what your business really is. Once you do that, you can reconsider your organization, your project portfolio, whatever it is you need to do.
As Brown says, "Strategy is about creating sustainable advantage" and "Strategy formulation should be deliberative."
This is one of those things that is simple to explain and difficult to do. However, you can do this iteratively (and I think you should do it iteratively), because in a systems approach to strategy, once you start to perturb the system, things will change. As you select your capabilities and execution approach and refine them, you can assess how they work.
A systems thinking approach takes the dynamics of the situation into account, and Brown walks us through that with the different orientations.
Strategic planning is still hard work. You will still have to spend time thinking. Your strategy won't magically fall out of the sky into your lap. But Brown's suggested approaches are more substantial than many of the old standbys.
2 of 2 people found the following review helpful.
What is Strategy?
By Joseph Logan
The answer to this question alone makes the book worth every penny. Dr. Brown correctly notes that while many people use the term "strategy" or "strategic thinker", far fewer have a grasp of the meaning and mechanics of strategy. Systems Thinking Strategy cuts through the ennui and lack of specificity pervading much of management thinking, and it does so in a manner that is both direct and conversational. The usual suspects of business book stories (Harrah's, Walmart, etc.) are here, but in Dr. Brown's hands they are focused toward a thesis that is pragmatic and memorable.
2 of 2 people found the following review helpful.
One Star
By Ivan Lopez
The book tittle is misleading. I was expecting some application or examples of systems thinking, but not really.
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